icon caret-left icon caret-right instagram pinterest linkedin facebook twitter goodreads question-circle facebook circle twitter circle linkedin circle instagram circle goodreads circle pinterest circle

What We Keep

We Twee

Hollins campus buzzards observing the death of the English language
For some reason I am driven absolutely batty by the fashion for shortening words cutely: nutrish, delish, merch...

I don’t know why this irritates me so much, but it absolutely does. It’s just so adorable and twee you half expect it to blow you kisses. Gack. I am sure there are other examples but these three are the ones I see everywhere, as if every copywriter in the country has suddenly had the same attack of Traumatic Cuteness Overload, rendering them tragically incapable of writing a dignified sentence.

Waste not, want not, however, so there is apparently also a corresponding urge to add the missing bits to something else: bootylicious, pinkalicious, and others no doubt even more revolting. When my doctor starts discussing my condish with me, I am taking whatever condition my condition is in to someone else.
4 Comments
Post a comment