For some reason I am driven absolutely batty by the fashion for shortening words cutely: nutrish, delish, merch...
I don’t know why this irritates me so much, but it absolutely does. It’s just so adorable and twee you half expect it to blow you kisses. Gack. I am sure there are other examples but these three are the ones I see everywhere, as if every copywriter in the country has suddenly had the same attack of Traumatic Cuteness Overload, rendering them tragically incapable of writing a dignified sentence.
Waste not, want not, however, so there is apparently also a corresponding urge to add the missing bits to something else: bootylicious, pinkalicious, and others no doubt even more revolting. When my doctor starts discussing my condish with me, I am taking whatever condition my condition is in to someone else.
I don’t know why this irritates me so much, but it absolutely does. It’s just so adorable and twee you half expect it to blow you kisses. Gack. I am sure there are other examples but these three are the ones I see everywhere, as if every copywriter in the country has suddenly had the same attack of Traumatic Cuteness Overload, rendering them tragically incapable of writing a dignified sentence.
Waste not, want not, however, so there is apparently also a corresponding urge to add the missing bits to something else: bootylicious, pinkalicious, and others no doubt even more revolting. When my doctor starts discussing my condish with me, I am taking whatever condition my condition is in to someone else.